Cookie Policy
Last updated July 6, 2026
Introduction
Welcome to UpBrains AI ("we," "our," or "us"). We value your privacy and are committed to being transparent about the technologies we use on our website. This Cookie Policy explains how and why cookies and similar technologies (including browser local storage) may be stored on and accessed from your device when you use our website at https://upbrains.ai/ (the "Website").
What are cookies?
Cookies are small text files that are placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide information to the website owners. Cookies may be session-based (deleted once you close your browser) or persistent (stored on your device until they expire or you delete them). Websites can also use browser local storage (small pieces of data kept by your browser for a specific site) for similar purposes. This policy covers both cookies and local storage.
Types of cookies we use
We use the following categories of cookies and similar technologies on our Website:
- Functional Storage (first-party): Small local storage entries set by the Website itself to remember choices you make: your analytics consent decision, and which marketing source brought you to the Website. These contain no personal information and are never shared with third parties.
- Analytics (consent-gated): We use PostHog to understand how visitors use our Website, such as which pages are visited and the paths visitors take. PostHog is activated only after you explicitly choose "Allow analytics" in the consent banner. It does not run if you decline, and the Website is fully functional without it. On this Website, PostHog is configured with automatic event capture and session recording disabled.
- Security (third-party): Google reCAPTCHA protects our chat assistant against automated abuse. It is loaded only when you use the chat assistant, not on ordinary page visits.
We do not use advertising or marketing cookies on the Website, and we do not permit third parties to place advertising cookies through the Website.
How we use cookies
We use cookies and local storage to:
- Remember your analytics consent decision so we do not ask again;
- Measure page visits and navigation paths to improve the Website (only after you allow analytics);
- Remember which marketing source brought you to the Website so we can understand which content is useful;
- Protect the chat assistant against automated abuse.
Cookie table
Below is a chart listing the cookies and local storage entries used on our Website and their purposes:
| Name | Type | Set by / Scope | Purpose | Duration |
|---|---|---|---|---|
ph_<project-key>_posthog | Cookie | UpBrains (.upbrains.ai) | PostHog analytics identifier. Set only after you choose "Allow analytics." The .upbrains.ai scope is shared with the UpBrains Studio product so that, if you sign up, we can understand the full journey from a website visit to product use in one unified view. | 1 year |
ph_<project-key>_posthog | Local storage | UpBrains (this Website) | PostHog analytics state (event and device context) accompanying the cookie above. Written only after you choose "Allow analytics." | Until you delete it |
upbrains-analytics-consent | Local storage | UpBrains (this Website) | Remembers your "Allow analytics" / "Decline" choice so the consent banner is not shown again. | Until you delete it |
upbrains-attribution | Local storage | UpBrains (this Website) | First-party functional storage recording which marketing source brought you to the Website (for example, a search engine or AI-assistant referral) and which solution page you viewed. Contains no personal information and is never shared with third parties. | Until you delete it |
_GRECAPTCHA | Cookie | Google (google.com) | Set by Google reCAPTCHA, which we use to protect the chat assistant against automated abuse. Loaded only when you use the chat assistant. | Determined by Google (typically 6 months) |
The chat assistant itself does not set cookies or persistent browser storage: its conversation identifier exists only in page memory and is discarded when you leave or reload the page.
Google reCAPTCHA
When you use the chat assistant on the Website, we load Google reCAPTCHA to distinguish human visitors from automated abuse. Google may set cookies and collect device and interaction information for this purpose. Google's Privacy Policy and Terms of Service apply to reCAPTCHA. reCAPTCHA is not loaded on ordinary page visits, only when the chat assistant is used.
Your choices regarding cookies
Analytics on this Website never runs without your explicit consent. If you decline (or make no choice), no analytics cookie or identifier is set, and the Website remains fully functional.
You can also control and manage cookies and local storage through your browser settings. Most browsers allow you to:
- See what cookies you have and delete them individually;
- Block all cookies;
- Delete all cookies when you close your browser;
- Clear a site's local storage by clearing that site's data.
To change a previous analytics consent decision, clear this site's data for upbrains.ai in your browser: this removes the stored decision and any analytics identifiers, and the consent banner will be shown again on your next visit.
If you block cookies from Google, the chat assistant may be unable to verify your browser; in that case the assistant offers a contact form so you can still reach us.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be posted on this page with a revised "Last updated" date.
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, UpBrains AI, Inc. commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU and UK individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, should first contact UpBrains AI, Inc. by emailing us at info@upbrains.ai, by visiting our contact page, or by referring to the contact details specified below.
UpBrains AI Inc. 1900 Reston Metro Plaza, Suite 600, Reston, VA 20190
Contact us
If you have any questions or concerns about this Cookie Policy, please contact us at:
Email: info@upbrains.ai
Mailing Address: UpBrains AI Inc. 1900 Reston Metro Plaza, Suite 600 Reston, VA 20190 United States
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